Most of the SEO learners are facing difficulties whenever they try to find a comprehensive guide on how to do on page SEO step by step. Well, here is the ultimate guide for on-page SEO.
Our goal from this post is to make you understand how on-page SEO will bring the maximum profit to your business. As well as, why it is important including a great step by step method that every novice can follow and implement. Let’s start the journey.
What is On Page SEO
On-page SEO is the most crucial part of search engine optimization that every expert will agree. As an SEO optimization expert we know that the term “On-page SEO” refers to implementations those are conduct on both a webpage and the HTML source code of that particular webpage.
Well, whether you are newbie or an expert you must heard of this particular term and it includes several facts that need to address when we are defining it. Title optimization, body content optimization, Meta optimization, and so on. All these must be conduct with a particular or multiple keywords as well as maximum number of relevant key phrases on that particular webpage.
All these are necessary to rank higher on the search engine and receive relevant visitors to that particular webpage. On-page SEO is the onsite optimization whereas off-page SEO is building links and other external optimizations. The SEO professionals are doing for creating authority for that particular website or webpage.
Why on Page SEO Essential for Ranking
On-page SEO is essential for ranking higher on search engine by letting it understanding the webpages. Search engine crawler also receive signals through relevancy of the page with the topic, and answers to the searchers’ query. After understanding it the search engine identifies whether the page can provide the answers or not then give it a rank.
In recent years, search engines are getting sophisticated and AI implemented that focuses on the relevancy of the topic. In addition to that nowadays search engines are updating their algorithms more often than ever. You can understand the changes if you can compare previous SERP with the present one.
As their algorithm understand more, now SEO experts are needed to optimize webpages with the most relevant key phrases. After a while it started ranking higher on search engines. In some cases only on-page SEO can be enough to be ranked on search engine without any other ranking factors.
How to Do On Page SEO Step By Step
In this step by step guide we will show you how you can implement on-page SEO factor on your webpages that actually works for ranking on search engines. Without further due, let’s start with the content optimization,
Optimize Your Content for SEO
Optimizing content for SEO perspective is an essential and most of the people are doing it wrong. As a result they are not getting ranks as they expecting. Beginner level SEO learners must learn content optimization because this is the primary and the most important part of On-page SEO. Let’s start with keyword placement and other core terms of onsite SEO.
Include Your Target Keyword in the First 50 Words
Well, if the beginning of your article with a killer introduction that includes your primary keyword then the search crawler will get a positive signal about relevancy. Without providing relevant content your content is not going to satisfy search engines.
Starting the content with the primary keyword within the first fifty words will let the reader to have an idea about the primary topic of the content. If the reader gets confused in the beginning then you are going to lose him or her. Keep your reader engaged with being super relevant with the topic throughout the content.
Wrap Your Blog Post Title in an H1 Tag
Now, it is one of the vital part of any webpage that people forget sometimes. Always set your page title as “H1” and keep it single. Never put multiple H1 tag for a single webpage because it confuse the search engine robots. Check page source for each pages to see whether the pages are having single H1 tags or not or even having any or not.
Remember, your H1 tag will let the search engine know the topic of that particular page. In addition to that the reader will understand what you have discussed in the article. It is important for receiving targeted visitors that are super relevant to your webpage.
Wrap Subheadings in Different Heading Tags
If you are writing a content on a single topic then you need to breakdown the topic into different parts and those different parts must have individual title. Those titles are known as the heading tags. From H1 to H6 there are six heading tags you will see and you can apply on your content.
Among all these H2 is playing the most significant role in content. Make sure to include your targeted keyword at least one H2 tags. It will send a positive signal to the search engine that the page is relevant to the topic.
Now, always make sure that you are not making the heading tags only for visitors but keep them implemented on the source HTML file as well. It will let understand the robots that the content is well structured and distributed accordingly.
Well. Keyword frequency is another less discussed topic that we think to be included in this guide. It is not prominent that you shovel the primary keyword in the content like crazy. Do not go hard on your targeted key phrase, only mention it when it is needed.
Keep it simple and relevant as well as appropriate with the overall topical discussion. If you do mention your keyword again and again in your content then your site can get banned on the search engine due to keyword staffing. Keep your keyword be present in the content naturally.
Use External (Outbound) Links
Use at least one external outbound link to a better resource for a term that you are not directly discussing in any particular webpage. You will often see that when you are discussing any specific topic then other relevant topics will be mentioned in the same content for making it valuable. You can send search bots and visitors to read that resource.
It sends a positive vive to the search engine bots about your topical content. Never overdo the technique and mention your content through inter-linking to get the most out of it.
Optimize Your URLs for SEO
Make your URL short and simple that your visitors can understand the topic you discussed in the webpage. When your page shows up on SERP, everyone can see your URL. If they think that your page is worthy enough to read and may have their answers then the will click. Structuring your URL keeping optimization in mind, you got the better ranking.
Search engine loves topical short and simple URL that influence the visitor to click on your URL and read the whole content. It is the reason why people optimize URLs for ranking and pay extra attention while making any URL for any specific webpage.
Optimize Title and Description Tags
Optimizing your Meta information that are required for allowing the search engine bot to see the main title of the page. You should know that the Meta information are displaying on the SERP while ranking. On the other hand, visitors will see the title after getting into any particular page. Let’s see how you can optimize your Meta information in the below.
Front-load Your Title tag
Mentioning the targeted keyword in the beginning of the title is the best thing you can ever do with title. However, it is not the end, you need to be more creative while making title for any page. You need to include year, influential words that will make the visitor clicking through.
Remember that you do not need to put the keyword in the beginning where it is not fit. Keep it natural because that works better in any situation.
Apart from all these, you also need to keep in mind that your Meta title must consists of only 60 characters and it is mandatory. Search engine shows the first sixty characters from your title. If you can complete your title within the limit then visitor will see entire title that is essential for increasing CTR.
Use Title Tag Modifiers
Hundreds of modifiers are out there you can find that will enhance the quality of your title better. Include modifiers like, best, top, checklist, guide, review, fast, etc. It will help the page to rank for various long-tail version of the targeted keyword. These modifier will do two things, the long-tail keyword ranking and keep it attractive to the readers who tends to click and visit your website.
Use Unique, Keyword-Rich Meta Descriptions
Now, the Meta description must be short simple and unique. You must include the primary keyword into it. It is because when you search anything on the search engine then you will see several space keyword is being bold. And it is a simple way to understand that how search engine understand whether the page is worth ranking or not.
Length of the Meta description must be within 160 characters but it is better to keep it within 156 characters. Let the robot show entire description. Write the Meta description in a way that visitor will be interested to see what’s in the page and click the link.
On-Page UX Signals
It is important to understand that whether your website is sending positive signals to search engine bots as well as satisfying your readers. Well, in this section we will discuss how you can improve your webpages content that sends positive on-page user experience signal that satisfies search engine.
Push Content above the Fold
Better content means satisfied readers and satisfied readers are always valuable assets for your website. Whether you have a personal blog or any business site, your visitors are the life of it. If you cannot achieve visitors satisfaction then your business are not going to last online.
So, to satisfy your readers always write comprehensive and in-depth content that is noticeable among hundreds of other content. From the URL to the conclusion of your article, you need to be very careful while writing. Push your content out of the box that can generate organic visitors and sales to your business.
Breakdown Your Content
Breakdown you content as detail as you can so that readers can understand easily. It is essential to let your readers go through your content easily. Design your content structure in a way that visitors can scan before they read your content. Nowadays visitors are scanning any content to find out whether the page has their solution or not. If they see that you have the solution then they read the content.
Have an Active Community
Enable communication system that everybody can use. Build a community who are regularly reading your content. Use pop up forms or subscription forms to build an active community that is loyal to your site. Reach out them frequently so that they understand you are caring them.
An active community is a golden duck that you should never lose. And if you have one try to build good relation with them and make conversation with them through comment or email or any other media you can.
Advanced On-Page SEO Tips
In this section of our discussion we will discuss some of the advanced tips that will help you rank higher on the search engine more efficiently. Let’s see them first.
Use Original images
Always try to use original images on your site. Yes, we know that most of the people may not agree with this but it matters. Original and relevant images will increase usage of your site and decrease the bounce rate.
Well, when you publish any content there will be some relevant terms that you will not discuss broadly in that particular content. You can tell reader that you have a greater resource about that particular term through internal linking.
Implement internal linking as much as you can on each of the page on your website. It will increase overall relevancy to the topic throughout your entire website. Google will get a positive signal that your website is authoritative for that particular topic.
You can do lot more with the internal linking tool. If you have some authority pages that has higher ranking on search engine then there is an opportunity that you can distribute that authority to low-performing pages. It will boost those pages towards higher ranking.
Write Comprehensive Content
Well, every search engines are trying to show their searchers everything they need in a single page. To meet this requirement of search engine you need to publish comprehensive content that covers all relevant sub-terms of the topic. There is a saying that quality content is king and in addition to that content alone can do a lot more than you think. In some cases we have seen that only a good content can bring lots of profit to your website.
Increase Your Page Speed
A few years back Google has started using page speed as one of the major ranking factor. Since then updates in algorithm happening and nowadays Google has started counting page speed on mobile search also. To be with the trend you need to boost your speed for desktop as well as mobile and other smaller size screen.
To do this, you can remove third-party script from your site because often these scripts are delaying the loading speed. Decrease your webpages’ site by optimizing it accordingly (images, third-party file request, etc.).
If you are already optimizing your images for ranking on Google Image Search then you can recap your knowing in this section. Images are more important than most of the people understand. It can bring targeted visitors to your website and you should optimize your images for SEO.
Several things you need to keep in mind while optimizing images, such as, alt tags, image size, image title, etc. Title of your image is as important as your page title and adding alt tags will let the search engine understand your images about. Make smaller size image that can load faster than larger size image.
Rank Your Content in Featured Snippets
Well, you know that ranking on featured snippets can make a big differences on the CTR of your website. To rank on featured snippet there is simple trick you can follow, and we have tested that it works.
At first, using any tools like Ahrefs, or SEMrush and find all the keywords, LSIs, similar phrases, relevant terms that already ranked pages have. Optimize your page with those keywords and terms and make it natural and to the point. It will help you rank on the featured snippet for several long-tail keywords.
Voice Search SEO
People are using voice search feature more than before and it can bring more targeted users to the website. It is better to create FAQ pages within the website and optimize it for queries that people are searching. The FAQ pages are important because from a study we have come to know that for voice search, searching pulling data from FAQ pages.
Finishing Words: How to Do On Page SEO Step by Step
This is the end of our discussion but we are interested to hear your opinion. Use this guideline how to do on-page SEO step by step and implement them on your site. Let us know if you have any difficulties or any suggestions that you have been succeed on.
We believe that this guideline will help you more than any other guide on the internet. Do practice them and apply them on your project, you will surely get success if you do it correctly.